- Off to World Yacht Racing Forum to discuss the "Women in Sport: Is there a Commercial Case for Women in Sailing" with @deecaffari #li #wyrf #
- RT @Womens_eNews: This Saturday, Women's eNews are hostg a panel "She Works Hard for the Money"at @netrootsNY More here http://t.co/DDnVorue #
- Excellent networking ahead of the official start of the World Yacht Racing Forum in Estoril #wyrf #
- Gr8, RBS purchase of ABN Amro? RT @SkyNews: FINANCIAL TIMES FRONT PAGE: FSA calls for ban on hostile bank deals http://t.co/YV49h5Km #
- Sponsorship Trends and Spend analysed in the opening session of World Yacht Racing Forum #wyrf #
- Alternative Energy brands emerging as growing sponsors in the world of #sports #wyrf #
- Kevin Roberts, Editorial Director of Sports Biz Group giving an excellent overview of the Sports Sponsorship landscape #wyrf #
- New markets, new and growing economies leading the "nation #branding quot; that is shaping the sports sponsorship market #wyrf #li #
- Key factors shaping the Sports Sponsorship sector according to sports biz readers… #wyrf http://t.co/jzQ6DgmI #
- "Brands still need to communicate and sport is the premium driver for brand building" #wyrf #
- Narratives, tales and emotions are drivers in maintaining sports sponsorship on the rise. #wyrf #
- @dmfreedom about to start moderatg first session on "The value of Brand Sponsorships in Yachting. Does the Sport Really Deliver ROI?" #wyrf #
- Yacht racing is a "clean" sport, no scandals, no doping, no negative PR are key drivers 4 #Mirabaud #039;s continued yacht racing spnsrshp #wyrf #
- Transmedia approach of consumers (using multiple devices) an opportunity for engaging with fans through sponsorship in a targeted way #wyrf #
- Welcome! RT @petergustafsson: Wow. Thx. @christinai: Key factors shaping the Sports Sponsorship sector accordg… #wyrf http://t.co/jzQ6DgmI #
- Virtual yachting games key for internal comms and engagement for BT, according to Nathalie Quere, BT Global Services #wyrf #
- "Television been a limiting factor for marketers – yachting represents a great opportunity to engage with other media" – Kevin Roberts #wyrf #
- Sailing did deliver Mirabaud its ROI, despite boats not finishing the Vendee Globe. "It brought up emotions" – Hertha Baumann #wyrf #
- Customer engagement & interaction – hospitality, conferences, sharing brand values key for BT's ROI from sailing – Nathalie Quere, BT #wyrf #
- Customer engagement & interaction – hospitality, conferences, sharing brand values key for BT's ROI from sailing – N. Quere, BT #wyrf #
- The "what's in it for me" is missing from right holders in sailing when trying to raise sponsorship from Brands #wyrf # li #
- 80% of advertising spend is search related rather than brand related according to Commscore #wyrf #
- Gender composition of European Web Users – 47% Female and 53% Male #commscore #wyrf #
- Graph of Online advertising boom #wyrf A real boom! http://t.co/IPu7xqZ5 #
- The Facebook generation is not an AGE generation. From teenagers to grandmothers on there – it is the interaction that is different! #wyrf #
- Brands are starting to understand the "power of like". Key for sponsorship ROI! #wyfr #
- Internet and New Media: The Digital Highway to Growth Panel commencing on World Yacht Racing Forum. A good debate expected #wyrf #
- Be adventurous on new technologies to generate interest and fan engagement – Wolf Allist, #Comscore #wyrf #
- Engagement is better than fans – the "like" multiplier is increasing brand exposure #wyrf #li #
- 90% of internet users are NOT on high speed connections – brands need to offer HD but also lower res content to reach that audience #wyrf #
- Thanks for all my new followers – #wyrf content obviously of great interest to marketers as well as sailing/sports pundits! #
- "Focus on a story to base the whole strategy around, using the technology to support it"-advice from Digital Experts to Sailg industry #wyrf #
- Prepping for my panel session tomorrow at #wyrf on "#Women in Sport: Is there a commercial case for women in Sailing?" Any thoughts? #
- @carlastent Good call! However, this is the World Yacht Racing Forum… Hence, focus on sailing! Have the amazing @deecaffari on panel #wyrf in reply to carlastent #
- RT @sharoneden: RT @FamousWomen: In life you are either a passenger or a pilot, it's your choice. -Unknown #
- Amazing presentation from Knut Frostad, CEO of #VolvoOceanRace on the power of Personality in sailors #wyrf #
- @dmfreedom starting the Driving Growth via Active Yacht Club Management #wyrf cc @yachtbusiness #
- One hour until the "Women in Sport: Is there a Commercial Case for Women in Sailing" panel I am moderating, with @deecaffari #wyrf #li #
- Who thinks that Yacht Clubs are stuffy? #wyrf #
- Yacht clubs claim changing attitudes… Apparently the #gender issue is dead – but on average only 10 or 20% of membership female #wyrf #
- Wow! Genial!! RT @monsieurjojo: Le #wyrf hier, c'était 300 tweets avec @vteurlay et @christinai en tête du LT 🙂 http://t.co/JxtzvOk1 #
- Merci pour le support! On y va!! RT @ljoessel: @monsieurjojo @vteurlay @christinai Merci pour les stats et keep up the good job girls 🙂 #
- Will like to see how full the auditorium will be at #wyrf on the Women in Sport panel…. Will prove if attitudes had changed! #wyrf #
- RT @AngelaHartnett: “@ElizabethOnFood: The @mincepieproject please bid for me 5th at the moment need to beat the boys x #
- Auditorium fuller than expected: Women in Sport definitely of interest. Commercial viability of #women in sailing proved. #wyrf #
- Delighted w my panel with @deecaffari @omansail on the Commercial Case for #women in sailing. Excellent insights and fab ROI figures #wyrf #
- Interesting debate: could Ben Ainslie media incident jeopardise Olympic sailing? #wyrf #
- Jerome Pels, Secretary General of International Sailing Federation on stage at #wyrf #
- Jerome Pels, Secretary General of International Sailing Federation, Q and A at #wyrf #
- Fact: Weymouth a UNESCO protected world heritage site- the only in the UK mainland… #wyrf #
- Excellent activities to increase participation of children by Weymouth and Portland #wyrf http://t.co/8Lk2Y53J #
- RT @SultanAlQassemi: Legendary Omani hospitality @KHaribi received me at Muscat airport although his event is starting very soon: #Riyada3 #
- Another one bites the dust… RT @Hello_Ladies: Avon's Longtime CEO Andrea Jung Booted – Forbes http://t.co/cWLdY3S8 #diversity #
- America's Cup session starting with impactful, high energy video of AC races in Plymouth and San Diego #wyrf #
- @yachtbusiness introduces panel for "Changing Times: What can we expect from America's Cup 34?". What are the challenges and learnings?#wyrf #
- RT @CatalystInc: Title is: “They Call It the Reverse Gender Gap.” Women’s success exaggerated/perceived as harming men” http://t.co/rtIOrzZz #
- RT @OKTOPODwire: RT @vteurlay: Andrew Pindar : men wld only got fraction of ROI women do. Ex Pindar: E Richards #wyrf http://t.co/05rowouE #
- Thx! RT @WATC_girl: #ff @FemaleCapital @traceyjefferies @sylvanacaloni @SisterSnog @AndyLopata @Maggie__Berry @christinai @fembreadwinners #
- Thk u!Delightd! RT @TheCoolBerry: #FF @randalbassam @diala_ali @hindiva @khawlaalserkal @khadijaaia @ameerabinkaram @sarahegazy @christinai #
- #FF @therealgenviva @TheGenderBlog @TheSheEO @carmenjoyking @sapnamalhotra @carlastent @Elaineheyworth @habibahamid @handbagtherapy #
- good morning, snow! #
- #FF to amazing folk: @WATC_girl @wadhwa @ChiefHotMomma @dmfreedom @_SheSuccess @debbiepercy @NajlaAlAwadhi @newsaboutwomen @HeatherGMullins #
- Merde 13 (goodluck!) RT @ronkelawal: Been invited to speak at a conference in Paris in January! So excited *need to practice my GCSE French* #
- RT @EleanorMills: Husbands who do more housework get more sex- Dr Stephanie Coontz, marriage expert. Victorian marriages lasted on av 12 yrs #
- RT @EleanorMills: "@CatalystInc: F500 companies, "Think Leader, Think Male" Only 14.1% of executive officers are women. Better than the UK! #
- RT @OliBarrett: RT @caitlinmoran: Absolutely beautiful eulogy from Peter Hitchens on Christopher Hitchens: http://t.co/UXmQdHt5 #
- RT @_SheSuccess: WOMEN IN SPORT: Taking the Measure of the Year's Victors (NY Times) http://t.co/kR9bOOwm #
- Interesting: #gendered signage RT @WWomenGlobally: W.C. signs and the gender issue http://t.co/8rMrsy2Q #fem #fem2 #women #
- Fair… RT @WomanOnTheBoard: RT @jamiesont: I've just downgraded the Ratings Agencies to 'fuckwits who made sure we ended up in this mess'' #
- RT @GoodMenProject: Paternal Instinct — Ken Solin proves that men are capable of great devotion, fidelity and nurturing http://t.co/KbCf7JfU #
- RT @Saudiwoman: good read: Saudi Arabia warned of 'women explosion'; Writer says Kingdom has 4m spinsters with no jobs http://t.co/ePVnHuyJ #
- RT @bizshrink: MT @emoticomma: “Vision must be combined w/ venture. It not enough to stare up the steps; We must step up the stairs.”V Havel #
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